Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today it means using the data layer to connect with the customer on a meaningful, contextual, and in-the-moment level.
Read this eBook to learn why nimbleness, flexibility, scalability, and adaptability at the data layer — via your data management platform — is imperative for being able to build the powerful, real-time customer-facing applications today’s buyers demand.