Asa Whillock

Asa Whillock is vice president and general manager of Alteryx Product Engineering, where he leads the Machine Learning and Artificial Intelligence teams. His passion for using the latest technologies to incubate new customer experiences is helping Alteryx make machine learning and artificial intelligence more accessible to technical and non-technical knowledge workers. With over 30 years of experience at market-leading companies, Asa has led engineering, product strategy, and operations teams. Before joining Alteryx in 2022, Asa spent several years at Adobe, overseeing the product strategy for Adobe’s Digital Experience business. He has also spent time in product and engineering at Intel and Macromedia. An industry thought leader, Asa regularly speaks on the intersection of generative AI and analytics. In addition to his technical leadership expertise, Asa has also been granted 37 patents and honored with the prestigious 2017 Adobe Founders Award and the 2006 Technology & Engineering Emmy. Asa holds a degree in Computer Science and Business from UC Berkeley.